Privacy Policy

1.Who we are

Business name: Only The Kind Media Limited
Trading/service name: Marketing Director Club
Contact: Mrs Rachel Clark
Address: The Studio, Selby, YO8 3RR
Email: rachel@onlythekind.com
Website: www.onlythekind.com

For data protection purposes, Only The Kind Media Limited is the controller of the personal information described in this policy.

2.The personal information we collect

We may collect and process the following types of personal information:

• Name
• Business name
• Job title
• Email address
• Telephone number, if provided
• Billing and payment information
• Website, social media or LinkedIn profile information
• Information you submit through forms, email, intake questionnaires or request boards
• Information shared during calls, Looms, Zooms or consultations
• Marketing reports, campaign results, plans or other business documents you choose to upload
• Testimonials, feedback or reviews you provide
• Technical data such as IP address, browser type, device information and website usage data
• Communication preferences

We may also process limited information about your business, such as turnover range, marketing priorities, team structure, commercial goals, marketing channels and performance data, where you choose to share this with us.

3.How we collect personal information

We collect personal information when you:

• Visit our website
• Complete a contact form or lead form
• Book a call
• Join Marketing Director Club
• Subscribe to updates or marketing emails
• Send us an enquiry
• Upload reports, plans or campaign results
• Communicate with us by email, LinkedIn, Zoom, Loom, WhatsApp or other tools
• Pay for services through Stripe
• Are referred to us by another person or supplier
• Interact with our LinkedIn content or direct outreach

We may also receive business contact information from public sources such as LinkedIn, company websites, Companies House, event attendee lists or professional directories, where relevant to our business-to-business marketing.

The ICO confirms that UK GDPR can still apply to B2B marketing where you process personal data, such as the name or email address of an individual business contact.

4.Why we use your personal information

We use your personal information to:

• Respond to enquiries
• Book and manage calls
• Provide Marketing Director Club services
• Process subscriptions and payments
• Manage customer accounts and billing
• Review information you choose to submit
• Provide marketing recommendations, reviews, feedback and guidance
• Send service updates and onboarding information
• Send useful marketing content, where permitted
• Improve our website, services and customer experience
• Keep business records
• Meet legal, tax, accounting and regulatory obligations
• Protect our business, website and systems
• Manage testimonials, case studies and referrals, where agreed

5.Lawful bases for processing

Under UK GDPR, we rely on one or more of the following lawful bases:

Contract

Where processing is necessary to provide services you have requested or purchased, including Marketing Director Club subscriptions, onboarding, billing and client communication.

Legitimate interests

Where we have a legitimate business reason to process personal data, provided your rights and freedoms do not override those interests. This may include responding to business enquiries, improving our services, carrying out B2B marketing, managing client relationships, and protecting our business.

The ICO states that legitimate interests is one of the lawful bases available under UK GDPR and that organisations must assess whether it is appropriate for the processing.

Consent

Where you have actively opted in, for example to receive certain email marketing. You can withdraw consent at any time by using the unsubscribe link or contacting us.

Legal obligation

Where we need to process information to comply with tax, accounting, legal or regulatory requirements.

The ICO notes that for direct marketing, consent and legitimate interests are the two lawful bases most likely to apply, depending on the circumstances.

6.Marketing communications

We may send marketing communications to business contacts where permitted by law, including updates, insights, offers and information about Marketing Director Club.

You can opt out at any time by clicking unsubscribe in an email or contacting rachel@onlythekind.com.

Where electronic marketing rules apply, we will follow UK GDPR and PECR requirements.

7.Payments and subscriptions

Payments for Marketing Director Club may be processed through Stripe. Stripe may collect and process payment details, billing information and transaction data to process your subscription securely.

We do not store your full card details.

You should review Stripe's own privacy policy for information about how Stripe processes payment data.

8.Customer portal and billing management

If you use a Stripe customer portal or billing link, Stripe may process your information so that you can manage payment methods, invoices, billing details or subscription status.

9.Tools and third-party processors

We may use trusted third-party tools to operate our business, including tools for:

• Payments and billing
• Email marketing
• Website hosting and analytics
• Customer relationship management
• Scheduling calls
• Video calls and recordings
• Document storage
• Request boards or client portals
• AI-assisted admin, research, summarisation or drafting

Where these providers process personal data on our behalf, we take reasonable steps to ensure they are suitable and process data securely.

10.Use of AI tools

We may use AI-assisted tools to help organise information, summarise inputs, draft recommendations, review marketing materials or improve service efficiency.

We do not intentionally upload sensitive personal data to AI tools unless necessary and appropriate for the service requested. We ask clients not to submit sensitive personal information unless we have specifically agreed this is necessary.

Where AI tools are used, final recommendations are reviewed and provided by Rachel Clark. AI is used as a support tool, not as a replacement for senior marketing judgement.

ICO guidance on AI and data protection confirms that organisations must consider lawfulness, fairness, transparency and data protection obligations when using AI systems.

11.Cookies and website analytics

Our website may use cookies and similar technologies to help the site work, understand website performance, improve user experience and support marketing.

Where required, we will ask for consent before setting non-essential cookies.

The ICO states that PECR applies to cookies and similar technologies, whether or not the data is personal data.

12.Sharing your personal information

We may share personal information with:

• Payment processors such as Stripe
• Website, hosting and IT providers
• Email marketing or CRM platforms
• Scheduling, video call or communication tools
• Professional advisers such as accountants, lawyers or insurers
• Contractors or suppliers who help deliver our services
• HMRC, regulators or authorities where required by law

We do not sell your personal information.

13.International transfers

Some tools we use may process or store data outside the UK. Where this happens, we take reasonable steps to ensure appropriate safeguards are in place, such as standard contractual clauses, adequacy regulations or equivalent protections.

14.How long we keep your information

We keep personal information only for as long as necessary for the purpose it was collected.

As a guide:

• Enquiry data: up to 24 months after last contact
• Email marketing data: until you unsubscribe or we remove inactive contacts
• Client and subscription records: up to 7 years for tax, accounting and legal purposes
• Call notes, recommendations and project materials: for the duration of the client relationship and a reasonable period afterwards
• Testimonials: until you ask us to remove them or they are no longer relevant
• Website analytics data: according to the settings of the analytics provider

When information is no longer needed, we will delete, anonymise or securely dispose of it.

15.How we protect your information

We take reasonable technical and organisational steps to protect personal information, including secure systems, password protection, access controls and using reputable third-party providers.

However, no online system can be guaranteed to be completely secure.

16.Your data protection rights

Under data protection law, you have rights including:

• The right to access your personal information
• The right to correct inaccurate information
• The right to ask us to delete your information
• The right to restrict how we use your information
• The right to object to processing
• The right to data portability
• The right to withdraw consent where processing is based on consent

You are not usually required to pay a fee to exercise your rights. We will respond within one month, unless the request is complex or we are legally allowed more time.

To make a request, contact: rachel@onlythekind.com

17.How to complain

If you have concerns about how we use your personal information, please contact us first:

rachel@onlythekind.com

You can also complain to the Information Commissioner's Office:

Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Helpline: 0303 123 1113
Website: https://www.ico.org.uk